Knowledge
Knowledge for founders
Practical guides, templates and analysis — made clear by our team.
Legal advisory · 6 min
Choosing the right legal form
GmbH, UG or sole proprietorship? How to find the right legal form.
Read moreLegal advisory · 5 min
Protecting your brand: why it pays off
Trademark law explained — and how to secure your brand.
Read moreTax advisory · 5 min
Bookkeeping done right from day one
Receipts, accounts and tools — how to stay on top of your finances.
Read moreMarketing · 6 min
Websites that sell: 7 principles
From homepage to conversion — make your website a sales channel.
Read moreTax advisory · 6 min
Hiring your first employees
Payroll, contracts and contributions — what to watch when building a team.
Read moreFunding advisory · 7 min
Funding: how to finance your start
Grants, loans and programmes — an overview of German funding.
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