For many, visiting a digital trade fair has only become a matter of course in the pandemic as a result of hygiene regulations and access restrictions. In the following article, you will find out what a digital trade fair stand needs and how the virtual trade fair can be organised in detail.
Digital or virtual trade fairs offer several advantages and are becoming increasingly easy to implement thanks to digital progress and new, innovative event concepts. Due to the high reach of the online trade fair, a significantly larger target group can be reached.
However, the virtual trade fair does not only have advantages. We have also compiled the disadvantages for you and summarised them in an overview:
The right technology and presentation of content are necessary for the digital trade fair set-up. In order for the virtual trade fair to attract and sustainably inspire visitors, exhibitors and event marketing professionals also have to offer a lot. Visitors of a digital trade fair want to be entertained online at least as well as at an analogue event.
A digital trade fair stand can be a purely virtual one. This means that exhibitors only present themselves digitally. However, a combination of an analogue exhibition with a few guests and a large number of virtual visitors is also possible. This type of hybrid event is particularly interesting for trade fair organisers who want to reach an audience worldwide, but cannot facilitate a large flow of visitors on site.
If you are interested in setting up a virtual trade fair, then you must fulfil certain requirements in order to actually be able to implement this project. We will show you what these are in the following:
The fair and its concept as well as all exhibitors are presented here. In addition, online access to the virtual fair is possible.
More potential visitors are reached via a link to various social media portals.
During the digital trade fair, it should be possible to communicate with the exhibitors, for example via chat or video chat. Opportunities for trade fair visitors to exchange ideas should also not be forgotten, because they serve networking purposes. For many, this is even the main reason for visiting a trade fair.
Individual highlights of the fair can be broadcast as a livestream. It is important here that the technology works well and that all visitors have functioning access online for the digital trade fair facility. The content presented must also be adapted to online media.
How does a digital trade fair work in detail? Depending on the event, the procedure can vary.
However, the following steps are usually necessary to implement a digital trade fair including digital trade fair equipment.
There are many ideas for implementing digital trade fairs. Depending on the organiser and the industry, they can be implemented in very different ways. Digital platforms and events have to be designed differently than analogue trade fairs. Here are a few ideas for digital trade fairs:
A professional VR company is suitable for the implementation of a digital trade fair. This company should have a lot of experience with the realisation of virtual trade fairs, so that the implementation runs smoothly from a technical and conceptual point of view and all DSGVO standards are adhered to.
Traditional trade fairs will probably continue to exist in the future, as the direct exchange between exhibitors and visitors is important to many. Nevertheless, some organisers will expand the analogue fairs to include digital offerings in the future.
The online trade fair is an especially good solution, when a trade fair is to be implemented very cost- and time-efficiently Here, even international top speakers, who do not have time for analogue fairs, can very easily be invited and added digitally. If you want a very large, international audience, it is also much easier to reach them digitally.
An online trade fair is suitable for visitors who want to participate with as little effort as possible. Simply walk through virtual exhibition spaces in front of your computer and communicate with other exhibitors and participants - this is becoming increasingly interesting, especially for trade fairs with an international target group. Many organisers today see great potential in so-called hybrid fairs. This is because the organiser does not have to plan for high travel costs or the costs of accommodation and catering for digital trade fairs. On the other hand, the technical effort required to allow all participants to network should not be underestimated. However, this can be easily managed with the support of a professional organiser.