Digital media - this is a term that can describe many different formats, but also an entire subject area in university studies. Learn more about the different types of digital media here. In addition, we explain to you into which categories they can be divided and what you should pay attention to when using digital media.
The digital media definition includes not only different digital formats, but also the overall concept of "digital media", which is made up of different types of content and technologies.
Digital media are, for example, pictures, videos and music files that can be displayed or played back and stored on electronic devices. Various software tools are needed to create digital media. These are, for example, graphics programmes for images or professional audio software for the production of music files.
Digital media can be divided into three categories depending on how they are created. For a better overview, we have listed them below:
1. Self-created electronic media
All content and media that you have written, designed, recorded and published yourself may be used flexibly by you. This can be blog posts you have written yourself, but also posts on social media or videos on YouTube in which you present something to the public.
2. Digital media created by others
In addition to self-owned media, there are also electronic media that others create about you. This can be blog articles, social media posts and other media.
In this case, third parties are not persuaded to publish content that is positive. They do it of their own free will because they have a good opinion of you or your offer.
3. Paid digital media
The third variant is paid media, which are only published in return for some kind of a payment. These are usually marked with "Sponsored". Your company is described positively, but not in a promotional way. It is important that the paid media also have added value for the consumer.
Paid digital media are generally viewed critically because they are not independent and are seen more as a variant of advertisements.
There are many examples of digital media. The most common examples of electronic media are as follows:
It is now impossible to imagine our modern world without digital media. We consume them every day and can no longer imagine being without them. However, they not only have advantages, but also disadvantages. We have highlighted both sides and compiled a list for you.
Digital media can be produced more cheaply than analogue productions. In addition, digital formats can be edited more easily and reproduced as desired. They are also available immediately after creation, as nothing has to be printed on paper, pressed onto a sound carrier or developed in a photo lab.
Electronic media can also be stored very easily and in a space-saving way, for example on hard drives or in online clouds, where they are available for further use at any time. This makes large amounts of data easily accessible to an international audience.
Despite many advantages, digital media also have some disadvantages. These include, above all, the risk of data loss. If the data is accidentally deleted or the hard drive is defective, it is usually irrevocably lost without a backup. Furthermore, even with online storage, there is a risk that third parties will gain unauthorised access to your data and use it for their own purposes.
Last but not least, digital media can only be played back with well-functioning and modern devices. New tools are coming onto the market all the time and sometimes very old file formats can no longer be opened.
Here are all the advantages and disadvantages of digital media at a glance:
Advantages
Disadvantages
To secure data for the long term, multiple backups are recommended. The combination of an online cloud with a physical hard drive is a relatively safe way to protect important data from loss for many years. Instead of collecting photos only digitally, regular printing of the best motifs is recommended as a further safeguard - especially for private pictures for the family album.
If you are interested in electronic media, you can learn more about it in a digital media degree programme and then take up a suitable profession in which digital media play a major role.
At the same time, there are very many graduates today who study digital media in general and specifically in the field of marketing. The degree programmes have different names depending on their orientation.
Among the most popular are:
Studying marketing and digital media is ideal for you if you are interested in digital products and how to deal with them. Creativity, some interest in business administration and technical basics are also a good basis for studying digital media.
After graduation, professions such as media manager, game designer, graphic designer, video producer, web designer or programmer are possible.
Digital media play a major role in marketing. After all, advertising today is no longer found only in the form of classic newspaper advertisements. Rather, a wide variety of media formats are relevant in marketing today.
Examples of marketing and digital media:
Digital know-how is becoming increasingly important in professional life. This also applies to dealing with various digital media that you will encounter again and again in your job. Even if you have not completed a degree, some basic knowledge of digital media is often required when you are hired for a new job. Some media formats are still very popular as analogue variants despite the progress in digitalisation. These include, for example, the photo collection in a beautiful photo book or the vinyl record of the favourite band.