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Pricing: From calculation to price

Learn how to effectively price your software, services or products before you bring them to market. Learn to determine your production costs, set a profit margin and develop a competitive offer price.

Course content:

Basic knowledge of calculation:

  • Cost element, cost center and cost unit accounting.
  • Operating area and overhead: Direct costs and overheads.
  • Imputed costs: entrepreneur’s wages, depreciation, rent.

Factors that influence the price:

  • Market understanding and customer benefit, self-esteem.
  • Supply and demand and competitive comparisons.

Pricing strategies and models:

  • Various pricing strategies: cost-based, competition-oriented, penetration-oriented, value-oriented.
  • Pricing models: freemium, user-based pricing, flat rate, consumption-based pricing.

That’s what you learned after the webinar:

  • Overview of effective calculation methods.
  • Understand factors influencing pricing.
  • Knowledge of various pricing strategies and their application.

Target groups:

  • Managing directors
  • Managers
  • Founders
  • Start-ups

About our seminars:

Our seminars are specifically designed to teach you the basics and methods you need to run your business successfully. We offer customised content and practical tips – help for self-help. You can find special offers for exist-funded start-up teams on our exist page. Professional advice is provided exclusively by qualified lawyers and tax consultants.

Brief information

Calendar

date

15.5.2024 15:00

Location

Location

Online

Bill

Price

€49,00

Tutor

Referent/Coach

Barbara Zimmermann

Category

Category

Controlling

This seminar is unfortunately over.

Referent/Coach

Barbara Zimmermann

Barbara Zimmermann

Management consultant

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