Knowledge
Legal advisory · 5 min
Protecting your brand: why it pays off
Trademark law explained — and how to secure your brand.
Tilmann Lahann
Attorney at Law
Last updated: 20 October 2026
Your brand is one of your most valuable assets. A trademark registration protects your name and logo from imitation and creates legal certainty. We explain the difference between word and figurative marks, the registration process at the DPMA and EUIPO, and the importance of a thorough search beforehand.
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